Carbon Worldwide is
About Us.

Professional Sports Marketing, Media and Entertainment Company

Carbon Wordwide group of companies is a professional Sports Marketing, Media and Entertainment company that specialises in conceptualising, and executing campaigns and programmes in Sports and Entertainment for international and local companies and government agencies.
Over the last two decades, the people behind Carbon Worldwide have initiated, developed and implemented iconic Sports and Entertainment projects and events around the world with focus on the Asia-Pacific region. They are ‘first-movers’ in a multi-billion dollar industry who introduced many first-time projects in the region in golf, tennis, cycling, motorsport, sailing and many other areas. Carbon Worldwide has always taken a holistic approach to all its work and projects to ensure that it makes a difference to the community, the sport itself and the stakeholders while ensuring maximum return for partner companies and agencies.
Keld Kristiansen
Executive Chairman

Leveraging his experience as a former professional athlete, Keld established a sports marketing company based in Asia in 1992. For the last 20 years, he has successfully developed sports, entertainment and media properties across the globe with specific focus on the Asia Pacific region in a wide range of projects such as European and PGA Tour golf events, ATP and WTA tennis events, FIA motorsport events, sailing and media partnerships.
Melvin Chia
Executive Director

Melvin’s grassroots in advertising helped his successful transition to events where he has accumulated 15 years of valuable experience in designing, planning, selling, marketing and managing various events.Through his active involvement in sports bodies and associations, he commands a firm understanding of the administrative and political aspect to this business which is vital in developing key strategies for the company.
  • Strong management and team experience, with extensive background of over 20 years, in all major sports
  • Well-versed in dealing with premium brands
  • Experienced in understanding and implementing international and local clients’ briefs, with the ability to deliver full range of services from concept development to implementation with documented accountability
  • Able to offer services beyond the sport in areas of hospitality, client reward programmes, talent development, etc
  • Vast experience in project management with committees and working teams including clients, associations and venue owners
  • Create event partner packages, market them and ensure compliance for clients
  • Strong budgeting and cost control, whilst maintaining quality control

Providing solutions for your sports events

Media & Advertising

Creation and execution of projects related to media, PR & social media advertising and publicity

Event Management

Conceptualisation, design and implementation of events, including identifying objectives, planning layouts and logistics


Project related consultancy for government agencies, associations, companies and venue owners

Sales & Marketing

Sales of sponsorship & partnership concepts, including hospitality programmes, sponsor management and branding implementation

Talent Management

Design and implementation of talent development programmes, management of sports stars, speakers and performers.


Television & media production and distribution
Call Us
+60 379 835 555
Fax Us
+60 379 835 554
No 26-2, Jalan 2/109E, Desa Business Park, Taman Desa, Off Old Klang Road, 58100 Kuala Lumpur, MALAYSIA
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